ESTÉE LAUDER · MOTHER'S DAY
Mother's Day is the second most relevant retail moment in Latin America. Except for Argentina, celebrated in May. Our challenge was to create a Mother's Day Campaign, using assets already developed, bringing a storytelling that generates identification with this date, which for us is deeply emotional.
– My role: Art Director, Designer
– Creative Director: Luiz Parpulov • CW: Martim Batista • Planner & Concept: Patricia Marco • Motion & Editor: João Manfrinato • Producer: Andressa Zeni • AV: Sweet Filmes
Mother's Day is the second most relevant retail moment in Latin America. Except for Argentina, celebrated in May. Our challenge was to create a Mother's Day Campaign, using assets already developed, bringing a storytelling that generates identification with this date, which for us is deeply emotional.
– My role: Art Director, Designer
– Creative Director: Luiz Parpulov • CW: Martim Batista • Planner & Concept: Patricia Marco • Motion & Editor: João Manfrinato • Producer: Andressa Zeni • AV: Sweet Filmes
