LET'S FLAVOUR IT UP?

A leading name in Brazilian kitchens, Kitano has built a strong emotional connection with consumers through vibrant, joyful branding and a consistent nationwide presence. Its campaign reflect the warmth of homemade cooking, bringing flavour and tradition to every touchpoint — from outdoor media to digital platforms and live events. 

❯ For over a year, I was the lead designer for Kitano's always-on presence creating assets for social media, retail and OOH banners, and responsible for art direction for the brand's TV commercial.

Client
Kitano (General Mills)

Project
Always-on and 360° Campaign

Role
Art Director, Visual Identity

The Kitano Reserva campaign, with the slogan “Exclusive for your best recipes”, introduced a premium line of seasonings crafted with carefully selected ingredients in a high quality package.

Aimed at inspiring culinary creativity, the launch included an exclusive event, engaging video content, collaborations with influencers, and compelling OOH materials, positioning Kitano as a top choice for home chefs seeking exceptional flavor.

Kitano Reserva Rooftop was an exclusive event designed to introduce the brand's new premium seasoning line in an immersive and flavorful experience.

Held in a stunning rooftop in Sao Paulo, the event brought together influencers, chefs, and food enthusiasts for hands-on cooking workshop and tastings.

Agency: Mestiça
Creative Director: Luiz Parpulov, Paulo Sanna
Art Director: Cyntia Naomi
Copywriters: Martim Batista, Julya Vendite
Planners: Arthur Gaikoski, Bruno Farias
Designers: Juan Leite, Raíza Santos
Motion: João Manfrinato
Producer: Andressa Zeni
Video Production: B12
Photographer: Gustavo Pitta

© Cyntia Naomi, 2015-2025. All rights reserved.