KitKat at Rock in Rio 2024 – Cyntia Naomi

KITKAT AT ROCK IN RIO 2024

KITKAT® rocked Rock in Rio 2024 with The Break of the World's Best Crowd, a tribute to the passion, energy and unmatched spirit of the Brazilian audience. As a brand rooted in youth culture, KITKAT® made its mark at one of the world’s most iconic music festivals with 5 immersive stands, bold visuals and high-energy activations.

❯ My role in this campaign focused on developing print assets, motion graphics and video editing, bringing the creative concept to life across interactive digital displays, festival screens, banners, and social media.

Client
KitKat

Project
Brand activation campaign

Role
Motion & Video Editing, Graphic Design

At the heart of the festival, KITKAT® Chocolatory launched four exclusive flavors inspired by different music genres.

To translate the key visual into motion, I combined grunge textures, collage elements and playful flickering & wiggle type — echoing the fun and vibrant energy of live music.

Agencies, Producers & Live Marketing: GUT São Paulo, TV1, AKM, Ogilvy, Content Studio Nestlé. Complete production credits here.
KitKat Marketing Team: Gabriela Varela, Jessica Salles, Camila Hadaya, Marco Vicente
Project Manager: Ligia Dias
Motion & Design: Cyntia Naomi & Luana Andrade
3D: Felipe Zerbini

Zetis

Let’s flavour it up?