ZETIS

❯ Zetis is a personal branding project for a fictional digital bank designed for young adults who value autonomy, clarity, and financial awareness. I focused on concept development, naming, brand storytelling, and visual identity.

The name comes from the Greek word zētēsis, meaning “search” or “inquiry” — a reflection of the brand's mission to inspire curiosity, conscious decision-making, and a healthy relationship with money. Rather than offering ready-made answers, Zetis invites people to question, understand, and flow with their financial journey. A new way to think — and live — money.

Project
Personal branding project

Role
Art Direction, Creative Director

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