KITKAT & WICKED MOVIE

KITKAT® brought a magical treat to Wicked fans with an exclusive collaboration for the launch of one of Universal Studios' most popular films of 2024. The partnership introduced a limited-edition KITKAT® Chocolatory bar, inspired by the iconic story, and a themed store experience, where fans could step into the World of Oz. We produced over 160 assets, including the official commercial aired during the movie's premiere.

❯ My role in this campaign included developing social media and paid media assets, in-store POS materials, and motion design — translating the campaign's magical tone into dynamic visuals.

Client
KitKat & Universal Pictures

Project
Co-branded promotional campaign

Role
Motion & Video Editing, Graphic Design

Event: Mandarin
Live Marketing: Case One
KitKat Marketing Team: Camila Hadaya, Marco Vicente, Maria Lentini
Art Direction: Camila Hunzzinger
Project Manager: Ligia Dias
Design, Video editing & Motion: Cyntia Naomi, Luana Andrade

© Cyntia Naomi, 2015-2025. All rights reserved.