KITKAT AT ROCK IN RIO 2024

Client
KitKat, Nestlé

Project
Event

My role
Motion graphics, video editing & design

Agencies, Producers & Live Marketing: GUT São Paulo, TV1, AKM, Ogilvy, Content Studio Nestlé. You can check complete production credits here.
KitKat Marketing Manager: Gabriela Varela
KitKat Marketing Analist: Jessica Salles
Chocolatory Marketing Manager: Camila Hadaya
Chocolatory Marketing Coordinator: Marco Vicente
Project Manager: Ligia Dias
Motion & Design: Cyntia Naomi & Luana Andrade
3D: Felipe Zerbini

KITKAT® rocked Rock in Rio 2024 with “The Break of the World's Best Crowd”, a tribute to the passion, energy and unmatched spirit of the Brazilian audience. As a brand that thrives on connecting with young audiences, we took over the festival with immersive stands and activations, making its presence felt in one of the world’s most iconic music events. Bringing together chocolate, music, and fun, KITKAT® turned every break into unforgettable experiences.

At the heart of the festival, the KITKAT® Chocolatory stand delivered an exclusive, music-inspired experience with four new flavors, each crafted to represent a different musical genre. Co-created with Gen Z consumers, these flavors reflected the audience’s creativity and passion for music.

My role in this activation focused on motion graphics and video editing, bringing the visuals to life across digital panels and interactive screens, enhancing the brand’s immersive storytelling inside the event.

ZETIS

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