KITKAT & WICKED

Client
KitKat

Project
Campaign

My role
Designer, Motion graphics

Event: Mandarin
Live Marketing: Case One
Chocolatory Marketing Manager: Camila Hadaya
Chocolatory Marketing Coordinator: Marco Vicente
Chocolatory Marketing Intern: Maria Lentini
Art Direction: Camila Hunzzinger
Project Manager: Ligia Dias
Design, Video editing & Motion: Cyntia Naomi, Luana Andrade

KITKAT® brought a magical treat to Wicked fans with an exclusive collaboration for the launch of one of Universal Studios' most popular films of 2024. The partnership introduced a limited-edition KITKAT® Chocolatory bar, inspired by the iconic story, and a themed store experience, where fans could step into the world of Oz.

We developed over 160 assets, including the official commercial aired during the film’s premiere.

The campaign also featured videos and visual materials for the themed store experience, as well as custom press kit assets and social media bringing the magic of Oz to every touchpoint.

© Cyntia Naomi, 2015-2025. All rights reserved.