ESTÉE LAUDER · MOTHER'S DAY
Mother's Day is the second most relevant retail moment in Latin America. Except for Argentina, celebrated in May. Our challenge was to create a Mother's Day Campaign, using assets already developed, bringing a storytelling that generates identification with this date, which for us is deeply emotional.
– My role: Art Director, Designer
– Creative Director: Luiz Parpulov • CW: Martim Batista • Planner & Concept: Patricia Marco • Motion & Editor: João Manfrinato • Producer: Andressa Zeni • AV: Sweet Filmes
Mother's Day is the second most relevant retail moment in Latin America. Except for Argentina, celebrated in May. Our challenge was to create a Mother's Day Campaign, using assets already developed, bringing a storytelling that generates identification with this date, which for us is deeply emotional.
– My role: Art Director, Designer
– Creative Director: Luiz Parpulov • CW: Martim Batista • Planner & Concept: Patricia Marco • Motion & Editor: João Manfrinato • Producer: Andressa Zeni • AV: Sweet Filmes
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/106f1aa1-84ec-4dca-8267-994a2e566d2f_rw_1920.png?h=457f151aa3b96b128766d1f0c24e1789)