HARLEY-DAVIDSON RIDER CHALLENGE
A campaign which motivated Harley's riders to take the road after the Covid-19 pandemic and complete challenges to win a motorcycle.
– My role: Art Director, Designer, Visual ID
– Creative Director: André Bercelli • Designer and Motion: Filipe Jacob • CW: Amanda Sodré • Manifesto Motion: Rodrigo Fonseca • Planner: Henrique Leite, Guilherme Sanfins, Murilo Pace
A campaign which motivated Harley's riders to take the road after the Covid-19 pandemic and complete challenges to win a motorcycle.
– My role: Art Director, Designer, Visual ID
– Creative Director: André Bercelli • Designer and Motion: Filipe Jacob • CW: Amanda Sodré • Manifesto Motion: Rodrigo Fonseca • Planner: Henrique Leite, Guilherme Sanfins, Murilo Pace
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/3b31813a-4036-4b59-a4d5-8ad030394c43_rw_1200.png?h=e6588158af0027930b483f4967f39e26)
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/241147dc-d5bc-4201-8f4d-7edb63dbb73c_rw_1920.png?h=d73b6ec9166742d9af4c2f1ed1b8cfba)
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/082ce64f-a308-46e4-a01b-2fa698cf0b57_rw_1920.png?h=49cd99d44c0cf8a001bc58bf64fb86e3)
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/2afdc752-6f4e-4bc6-bd4f-dd33825d8874_rw_1200.png?h=ba556cc3b3c9013dc8b6f64a623dd2de)
![](https://cdn.myportfolio.com/72eb67a3-f8a7-43b9-84a1-07a2a59d70a3/6c549f5d-0f4a-4749-84ae-bad1a495b7a2_rw_600.gif?h=0ddf3a79ac9ebd3f385b56bc2ae6681b)